Wine Investment

Wine Cellar has been trading in fine wine for two decades and is considered a leader in the SA market. Our dedicated team has experienced most local wines, both current and vintage, as well as a large portion of the world’s greatest wines.


There are some incredible SA wines from the 20th century as each decade pushed wine quality and increased the size of the local fine wine market. Where good bottles can be found, vintage wines offer a snapshot of the Cape’s potential; highlighted by wines like the GS 1966.

The last decade has been the most exciting, however. Although the area under vine is decreasing, there has been an explosion of fine wines at premium prices. Demand continues to rise as SA wines are repositioned in the global hierarchy. In general terms, SA fine wines are the least expensive world-wide and offer serious potential for price growth.


While we have been professionally storing wines in our underground cellars since 2001, we focus on recent vintages for investment. We also trade in older-vintage South African wines, see our brokerage list, and make every effort to offer only well-stored bottles to the market.

Our investment portfolios

Aim to capture the most investable and fine South African wines at the lowest cost

Each portfolio is a unitised collection of investment wine within a certain category

Include a period of free cellaring – thereafter normal cellaring rates apply

Our fine wine team also offers broad investment advice on local and International wines

PIP – Personal Investment Portfolio

The PIP is a personalised, unitised wine investment portfolio based on the same principals as VIP, CIP and AIP. However, the PIPs are unlimited, always available and tailored according to the investor’s request.

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Previous Portfolios

CIP 2017 – Sold Out

Seven blue-chip Stellenbosch Cabernet Sauvignons, with the lowest relative prices, were included in this en-primeur investment portfolio. Buying CIP 2017 en-primeur saves 19% on the estimated release prices.

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2018 AIP – Sold Out

The 2018 Alternative Investment Portfolio is a more alternative basket and holds icon wines as well as rising stars from 2015 to 2017.

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VIP 2015 – Sold Out

The Vintage Investment Portfolio 2015 is a basket of the most investable, long-ageing reds from the benchmark 2015 vintage.

Find out more

Investment Newsletter

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Current Indices

CIP 2017

N/A

(Base April 2019)

2018 AIP

125.3

(Base November 2018)

VIP 2015

131.4

(Base September 2018)

Wine Cellar Investment Team

FAQ

What is a Wine Cellar investment portfolio?

  1. A unitised collection of the finest and most investable wines within a specific category.
  2. Each portfolio is managed by the fine wine team and professionally cellared at no charge until maturity.
  3. We believe this structure attracts the least costs and offers the highest opportunity for returns.

Which wines are selected for the portfolios?

  1. We select each wine for its propensity for price growth over time.
  2. Each wine must hold a fine wine track record and have the ability to age at least a decade.

Do I own the physical wines?

  1. Yes, the investment portfolios unitise your investment.
  2. You are not buying shares or into a fund.

Can I rather drink the wines?

  1. Yes, but if you withdraw the wines before maturity you effectively lose the free cellaring.

Where are the wines stored?

  1. In our temperature-controlled, underground cellars in Observatory and Maitland.
  2. We manage 300,000 bottles for 800 customers.

How do I know the value?

  1. We update the market prices every quarter and track an overall index of each portfolio.

How do I sell my investment?

  1. At any time you are able to broker your investment or sell it privately.
  2. Portfolios can be brokered through Wine Cellar in their entirety with a 5.75% brokerage fee.
  3. Wines within each portfolio can be brokered individually at 11.5%.
  4. Wine Cellar has been brokering customers wines since 2001 and liquidity is steadily growing each year.

What happens after maturity?

  1. The wines can be brokered, withdrawn or cellared further at our standard cellaring rates.
  2. See the storage rates

Have any questions?

Haven’t found an answer and need help?

Contact the investment team or call us on +27 21 448 4105.