About Wine Cellar
Winecellar.co.za is South Africa's finest online wine merchant, delivering fine wine throughout the country. Whether you’re a connoisseur, a seasoned wine lover, or just getting started on your vinous journey, there’s no better place to discover the world’s greatest wines.
We offer an extensive selection of local and international wines – from the most anticipated new releases and value favourites, to blue-chip wines and vintage gems. Led by wine aficionado James Pietersen, our friendly team includes the most knowledgeable and passionate people in the industry. Meet our team here and feel free to reach out for personal recommendations.
What our clients have to say
Where it all began...
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1960s
David Brice
David Brice started drinking and collecting wines while studying for a chemical engineering degree at UCT in the early 1960s.
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1960s
Richard Burnett
During this time, Richard Burnett, who is a born and bred Yorkshire man, was leaving the UK for Australia where he would live for six years before moving to South Africa.
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1995
‘Wine Cellar Club’
David met Richard in Cape Town while looking for better cellaring conditions for his growing wine collection. Together, they started the ‘Wine Cellar Club’.
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2000
Wine Cellar Founded
Richard and David transformed the club into a business in December 2000 and Wine Cellar was founded. They began importing European wines into Cape Town, whilst offering specialised wine storage at our cellars in Observatory.
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2003
Bordeaux En-Primeur
David offered Bordeaux 2002 en-primeur for the first time - in conjunction with London broker Paul Hoar of Vintage Holdings.
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2005
Roland Peens
In November 2005, David and Richard hired Roland to manage and grow the business.
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2020
James Pietersen
In December 2020, James took over the reins as CEO of Wine Cellar and, as they say, the rest is history...