About Wine Cellar

Winecellar.co.za is South Africa's finest online wine merchant, delivering fine wine throughout the country. Whether you’re a connoisseur, a seasoned wine lover, or just getting started on your vinous journey, there’s no better place to discover the world’s greatest wines.

We offer an extensive selection of local and international wines – from the most anticipated new releases and value favourites, to blue-chip wines and vintage gems. Led by wine aficionado James Pietersen, our friendly team includes the most knowledgeable and passionate people in the industry. Meet our team here and feel free to reach out for personal recommendations.

What our clients have to say

If you are a fine wine lover / collector, a Wine Cellar account is mandatory. I have been a customer for (iirc) about 16/17 years. In general the service, especially that of the team responsible for cellaring and dispatch, is excellent. The sales team is also on top of their game, friendly and helpful in the extreme. They stock an ever-increasing amount of rare wines, often wines that you cannot even get hold of in Europe, at very reasonable prices.

Gareth Lester-Olivier

The only place to cellar your wine, buy wine, broker wine and so many others. They look to stock a great collection of local and international wines and only had positive experiences with them. They will even try and source wines you cannot find locally.

Andrew Wenger

Exceptional selection (local and global), great content, and trusted cellaring services. I do 80% of my wine shopping here because they have earned my attention.

Brendan Hart

Brilliant variety of international wines available in SA. Great website with elaborate tasting notes. Packaged carefully and securely, and delivered on time. Can't recommend them high enough.

Petro-Ann Beukes

Brilliant variety of international wines available in SA. Great website with elaborate tasting notes. Packaged carefully and securely, and delivered on time. Can't recommend them high enough.

Gerhard Van Huyssteen

What super service, thank you guys for a change of order and super fast delivery that meant I got my wine to enjoy when I needed. Great wines and great service, what more could you ask for?

Mike Alho

Always friendly, great range of Piedmont and Champagne, very clear invoicing and swift delivery, highly recommended!

Leon Krige

Great, fast, efficient experience!

Jeanette Marais

Where it all began...

  • 1960s

    David Brice

    David Brice started drinking and collecting wines while studying for a chemical engineering degree at UCT in the early 1960s.

  • 1960s

    Richard Burnett

    During this time, Richard Burnett, who is a born and bred Yorkshire man, was leaving the UK for Australia where he would live for six years before moving to South Africa.

  • 1995

    ‘Wine Cellar Club’

    David met Richard in Cape Town while looking for better cellaring conditions for his growing wine collection. Together, they started the ‘Wine Cellar Club’.

  • 2000

    Wine Cellar Founded

    Richard and David transformed the club into a business in December 2000 and Wine Cellar was founded. They began importing European wines into Cape Town, whilst offering specialised wine storage at our cellars in Observatory.

  • 2003

    Bordeaux En-Primeur

    David offered Bordeaux 2002 en-primeur for the first time - in conjunction with London broker Paul Hoar of Vintage Holdings.

  • 2005

    Roland Peens

    In November 2005, David and Richard hired Roland to manage and grow the business.

  • 2020

    James Pietersen

    In December 2020, James took over the reins as CEO of Wine Cellar and, as they say, the rest is history...

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