About Wine Cellar

About Us

Wine Cellar is South Africa's finest online wine merchant, delivering fine wine throughout the country. We specialise in sourcing fine local and international wines and offer specialised wine storage facilities in Observatory, Cape Town. We regularly host benchmark wine tastings in Cape Town, Johannesburg and Stellenbosch, including our fun and much-loved Young Guns™ event. We also host private or corporate tastings with the option to create and tailor your own. Be sure to check out our tasting schedule.


We not only offer our clients access to the best South African and European wines, but also introduce them to exciting new producers and rising stars on the scene. Our team includes the most knowledgeable people in the wine industry and we're always happy to provide personal recommendations, whether you’re a newbie, a seasoned taster or somewhere in between. The team is led by wine aficionado James Pietersen. Jolette Steyn heads up our sales and imports and together our passionate staff hold decades of fine wine experience. You can meet James, and the rest of our team here.

Where it all began...

  • 1960s

    David Brice

    David Brice started drinking and collecting wines while studying for a chemical engineering degree at UCT in the early 1960s.

  • 1960s

    Richard Burnett

    During this time, Richard Burnett, who is a born and bred Yorkshire man, was leaving the UK for Australia where he would live for six years before moving to South Africa.

  • 1995

    ‘Wine Cellar Club’

    David met Richard in Cape Town while looking for better cellaring conditions for his growing wine collection. Together, they started the ‘Wine Cellar Club’.

  • 2000

    Wine Cellar Founded

    Richard and David transformed the club into a business in December 2000 and Wine Cellar was founded. They began importing European wines into Cape Town, whilst offering specialised wine storage at our cellars in Observatory.

  • 2003

    Bordeaux En-Primeur

    David offered Bordeaux 2002 en-primeur for the first time - in conjunction with London broker Paul Hoar of Vintage Holdings.

  • 2005

    Roland Peens

    In November 2005, David and Richard hired Roland to manage and grow the business.

  • 2020

    James Pietersen

    In December 2020, James took over the reins as CEO of Wine Cellar and, as they say, the rest is history...

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