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Fine wine auction

Fine Wine Auction

Fine Wine Auction


In a trailblazing initiative, SA’s foremost auction house, Strauss & Co, has entered into a joint venture with Wine Cellar and top sommelier Higgo Jacobs to launch a Fine Wine Auction program. This endeavour aims to provide a transparent auction platform and introduce prospective buyers to SA’s finest wines.


Fine Wine Online Auction – November

Strauss & Co Fine Wine Auctions is launching a convenient online auction just in time for the festive season, allowing you to access great wine at amazing prices, from anywhere, at any time. This week-long auction taps into the phenomenon of online auctions gaining traction globally in an increasingly connected space.



How to Bid online

The catalogue will be available on the Strauss & Co website from the 15th of November. For more information on how to bid, please see here.

Bidding opens: Monday, 18 November at 8 am

Bidding closes: Monday, 25 November at 8 pm

Bidding information


To view the results from the Cape Town auction that took place on Saturday, 14 September 2019, please visit the Strauss & Co website or follow the link below.

View the results


Synonymous with top quality art, the introduction of fine wine auctions is a bold new venture on the part of Strauss & Co and will become a key part of the annual Strauss & Co auction calendar. 'The application of strict criteria with regard to quality, provenance and rarity will enable collectors to buy outstanding wines with confidence, in a seamless and highly transparent manner,' says Higgo.


From left to right: Frank Kilbourn of Strauss & Co, Higgo Jacobs and Roland Peens of Wine Cellar


'As prices rise, we have naturally had more brokerage requests. We see a serious opportunity for an open-market auction. No other auction house has the track record and experience in selling fine and rare assets that Strauss & Co brings to the table.' – Roland Peens


Interest in vintage SA wines is at an all-time high, especially as the country raises its profile in the local and international wine market. 'We have witnessed first-hand the immense appreciation in fine wine prices over the last decade. This coincides with a leap in quality and realisation of some of the incredible gems from the last century,' says Roland. As leaders in the fine wine market, Wine Cellar will provide professional cellaring, logistics and fine wine experience for the auction.

International praise of SA wines reached a peak last year with the first modern-day perfect score by Tim Atkin MW for the Paul Sauer 2015. Eben Sadie was voted ‘Winemaker of the Year’ in 2017 by the Institute of Masters of Wine, a London-based professional body with an unsurpassed international reputation. This is an astonishing feat considering previous winners produce the world’s most sought-after wines. Perfectly stored bottles of practically every top Bordeaux wine from the last few decades are available on the Bordeaux, London and Hong Kong markets, while very few vintage wines are traded in SA. 'This makes it a highly opportune time to bring our fine wines into the secondary market in a structured and sustainable manner,' says Frank.

Higgo agrees: 'Strauss & Co entering the fine wine market is a strong vote of confidence in the maturity and potential of the SA wine industry and adds an exciting new dimension to it.'


'We believe the time is right to elevate South African wines to the same degree of collectability as the visual and decorative arts. We are delighted to team up with such credible partners in bringing an exciting new asset class to our client base.' – Frank Kilbourn, Executive Chairperson of Strauss & Co

Visit Strauss & Co

Wine Cellar offers the greatest wine region in the world en-primeur (as futures). 2017 will be our 17th Bordeaux campaign and will be offered from April 2018 onwards for delivery in 2020.
We update our blog daily with the latest news, videos, tasting reports, recipes and more. It's also a great place to learn about fine wine.
Wine Cellar imports fine wine from Europe, offers antipodean wines, fine local wines as well as brokers your fine wine. We also focus on selling wines en-primeur (as futures) from Bordeaux, Burgundy and the Rhône.
We offer tastings in Johannesburg and Cape Town; from comparative tastings for private and corporate groups to tastings of our latest imports for the public. We also offer luxury dinners paired with rare wines.
Professional cellaring of single bottles for private clients through to pallet loads for trade clients. Wines are stored at 14 degrees in our secure underground cellars in Observatory, Cape Town.
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